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I am curious to see what success/failures other agents have had with their online quote forms. I design my own quote forms, but I am second guessing whether or not I have things done optimally (simply based on the fact that my closing ratio is much higher with walk-in/call-in quotes than they are with internet quotes). my question is WHY? there are 4 things in particular that I'm curious about:
1. phone contact vs. email contact: I currently give the potential client the option of entering one or the other (some enter both but not many). I was wondering if this is a mistake. should I go with one or the other, or leave it like it is? my quote forms have only been active for about 3 months, so I don't have enough data to make a valid conclusion as to which is more effective.
2. length of the quote form. an English teacher once told us that a term paper should be like a mini-skirt: short enough to be attractive yet long enough to cover the main parts! I try to adhere to that with my quote forms, and only ask for the minimum info needed to do a quote. Too much information, and the customer runs off because the questions are too personal without an established relationship.... too little information with multiple companies and you can't quote accurately. ...where's the happy medium?
3. level of aggression. once your site gets a quote request, how aggressively do you chase after them (1 or 2 calls/emails, 3 or 4? as many as it takes for them to say "no"?). whether it be phone or email, I give them my best price, and let it go at that until they respond (which is probably a big mistake, but how aggressive should I be?).
4.when responding to a quote request with a phone contact, and you reach their voicemail, do you quote the prices on the voicemail or simply say something like "I have great rates for you! call me back...."?
curious to hear some feedback.
1. phone contact vs. email contact: I currently give the potential client the option of entering one or the other (some enter both but not many). I was wondering if this is a mistake. should I go with one or the other, or leave it like it is? my quote forms have only been active for about 3 months, so I don't have enough data to make a valid conclusion as to which is more effective.
2. length of the quote form. an English teacher once told us that a term paper should be like a mini-skirt: short enough to be attractive yet long enough to cover the main parts! I try to adhere to that with my quote forms, and only ask for the minimum info needed to do a quote. Too much information, and the customer runs off because the questions are too personal without an established relationship.... too little information with multiple companies and you can't quote accurately. ...where's the happy medium?
3. level of aggression. once your site gets a quote request, how aggressively do you chase after them (1 or 2 calls/emails, 3 or 4? as many as it takes for them to say "no"?). whether it be phone or email, I give them my best price, and let it go at that until they respond (which is probably a big mistake, but how aggressive should I be?).
4.when responding to a quote request with a phone contact, and you reach their voicemail, do you quote the prices on the voicemail or simply say something like "I have great rates for you! call me back...."?
curious to hear some feedback.
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