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I've been mailing to whole county's and i'm driving all over the place.I think I need to pick zip codes to mail to so my leads are in one area instead of driving 15 miles between appointments. Any feed back on both ways appreciated.
I think you are confusing CA with the rest of the country. The demographics you choose restrict the numbers, i.e. 60-75, 10-50 k, in most states would need more than one county (outside of the major metropolitan areas). Also,you need to move your mailings around to prevent saturation.
Spot on! Ya gotta learn and understand your "local" area then learn the 3-4 hour driving radius.
I think you are confusing CA with the rest of the country. The demographics you choose restrict the numbers, i.e. 60-75, 10-50 k, in most states would need more than one county (outside of the major metropolitan areas). Also,you need to move your mailings around to prevent saturation.
I have thought of changing colors of the mailer when I mail close. Next time I will. Dave do you tweak or customize your content on you mailers?
I have thought of changing colors of the mailer when I mail close. Next time I will. Dave do you tweak or customize your content on you mailers?