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Automation innovator earns LIDMA’s top annual honor

Insurance Forums Staff

Tommy Lane, founder and CEO of Paperless Solutions Group, was chosen as the 2019 LIDMA Vision Award winner, the organization’s top annual individual honor.

LIDMA also presented a pair of Innovation Awards and added two more companies as “Seal of Approval” winners during the Life Insurance Direct Marketing Association (LIDMA) Fall Meeting and Business Showcase at the Disney Grand Californian & Spa in Anaheim, Calif., in October.

Lane, shown here between LIDMA President Jan Pinney and 2018 Vision Award recipient Tom Grant of SelectQuote, was a veteran MDRT-level agent who started Paperless Solutions back in 1998.

Thinking “why not leverage the 24/7/365 immediacy of the internet to sell insurance to anyone, anywhere that wanted to protect their family’s financial future,” Paperless Solutions eventually grew into a leading innovator of life insurance automation. More about the Lane and the company’s evolution can be found here.

“I am genuinely honored to receive the LIDMA Vision Award,” Lane said. “To be recognized by one’s peers is among the most meaningful events anyone can experience, am I am humbled by and appreciative of this award.”

IXN Tech wins “People’s Choice” Innovation Award

This year’s Innovation Award came in two flavors: the normal award voted on by a panel of judges, and a new “People’s Choice” award voted on by those in attendance.

Kevin Pohemer, chief executive officer of IXN Tech, said, “We are honored to have been selected as the most innovative new solution in the marketplace by the pioneers of innovation within the life insurance industry and the carriers that support them. This award affirms IXN’s mission of improving the dissemination of data via modern technology throughout the selling process and is a clear vote of support that the insurance agent of the future will be armed with “true mobile technology.”

LIDMA’s Innovation Award recognizes technological and procedural enhancements that are having positive outcomes within the life insurance direct marketing channel. For more information about IXN Tech, visit www.ixn.tech.

Shown from left are LIDMA Innovation Award Chair Frank T. Gencarelli, Doug Massey, Insurance Technologies, Alyson Kanney, Jornaya, Jeff McCauley, Paperless Solutions Group and LIDMA President Jan Pinney.

Jornaya wins 2019 LIDMA Innovation Award

The Jornaya Activate Platform, powered by Identity Resolution technology, allows brands to understand where a consumer is in their relationship, and create the most valuable interaction they can.

Any brand client is then able to leverage the Activate Platform’s proprietary identity graph by providing hashed and anonymous identifiers about a consumer in their database as a starting point for Jornaya to reach into its network of behaviors to identify connected customer interactions.

“We’re honored to receive the LIDMA Innovation Award for our Activate Platform,” said Ross Shanken, Founder & CEO at Jornaya. “We’re on a mission to organize and provide access to customers’ major-life purchase (MLP) behaviors, enabling marketers to have the smartest and safest interactions. Receiving the Innovation Award from LIDMA confirms we’re on the right path providing early behavioral buying signals with our Activate Platform.”

“The way consumers shop for insurance will continue to evolve,” said Jaimie Pickles, GM of Insurance at Jornaya. “Activate provides the only in-market shopping signal for life and health insurance marketers allowing for optimized timing and messaging for their retention, acquisition, and cross-sell marketing programs.”

The information is delivered as a series of actionable data points lead buyers can assess in real-time by querying Jornaya (with the LeadiD Token), or through a daily monitoring feed of existing target customers. More information is available at https://www.jornaya.com/products/activate/.

To determine Innovation Award finalists, LIDMA conducted a thorough review to ensure each applicant’s technological or procedural improvement initiative is active or in an advanced stage of development. Finalists were then required to submit a brief video on their industry innovation. A panel of judges comprised of Founding members of LIDMA and an InsureTech expert then independently submitted “blind votes.” Runners up for the 2019 Innovation Award included IXN Tech for its Scalable Mobile App, ExamOne for its Health PiQture service, Insurance Technologies for FireLight®, Lincoln Financial for Lincoln Chat With Us, Pacific Life for Electronic Requirements and Jornaya for Activate.

Seal of Approval winners

Paperless Solutions Group also earned its fourth LIDMA Seal of Approval for e-Delivery and Insurance Technologies received two Seals of Approval for e-Signature and Straight-Through Processing.

Pinney said a LIDMA Seal of Approval does not come easy. Each technology submitted must satisfactorily meet or exceed some 35 attributes in order to qualify. Recipients, he said, are doing their part to make the entire life insurance industry better.

Paperless Solutions Group has qualified for four LIDMA Seals of Approval, e-Signature, Voice Signature, Straight Through Processing and this year e- Delivery.

“PSG has – for 20 years – pursued as its core mission development of Web-based platforms which enable the most efficient distribution of life insurance products,” said Jeff McCauley, PSG President/COO. “LIDMA’s commitment to Process Improvement fits perfectly with our mission and we appreciate its positive impact upon the life insurance industry. We are thrilled to have earned this fourthth Seal recognizing our new eDelivery platform, eXpedite.”

Insurance Technologies has met the qualifications for two Seals of Approval., remarked, “Both our FireLight e-Signature and straight-through capabilities have automated and digitized the previous paper-based process, which fosters seamless workflows,” said Kathryn Dease, vice president of product development. “We are honored to receive these Seals of Approval as they are a testament of our commitment to the insurance industry and our objective of achieving a true sales lifecycle STP.”

Learn more about Insurance Technologies at www.insurancetechnologies.com.

Fall meeting sets records

Pinney said the 15th annual LIDMA Fall Meeting, under the theme “Insurance Reimagined,” set new attendance records and was loaded with innovative ideas and thought-provoking content.

“Speakers from Google, LIMRA, Disney and our major carrier partners were excellent as were the producer speakers who shared many of their secrets of success in better serving today’s diverse life insurance buyers,” Pinney said.

LIDMA and the annual meeting are dedicated to helping members streamline processes and improve products “to enable people of character who love someone to protect their loved ones through the miracle of life insurance,” Pinney said.

The next LIDMA annual meeting will be held at the Vinoy Renaissance in St. Petersburg, Fla., Oct. 18-20, 2020. Visit www.lidma.org for more information.

About LIDMA: LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. LIDMA is the leading life insurance organization in e-Process initiatives. The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.



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