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‘Insurance Reimagined’ announced as theme of upcoming LIDMA fall meeting

Insurance Forums Staff

The Life Insurance Direct Marketing Association (LIDMA) has announced that its 16th Annual Fall Meeting & Business Showcase will take place October 13-15 at the Disney Grand Californian & Spa in Anaheim.

LIDMA is the life insurance industry’s most focused gathering of high performance direct response marketers, agency entrepreneurs, producers, underwriters, service providers and innovators who are driving positive changes in the distribution of life insurance in order to reach and benefit middle market consumers.

“The theme and content of this Fall’s meeting, ‘Insurance Reimagined,’ will explore, in the clearest terms possible, the innovative elements of change and challenge that are driving the insurance distribution revolution that is upon us,” says LIDMA president Jan Pinney. “With capital investments of multi-millions raised by individual direct marketing companies, an unprecedented multi-billion dollar acquisition and key insights from Google, LIDMA 2019 has it all.”

Pinney says the life insurance industry is being reengineered right in front of us. “Breakthroughs in underwriting, distribution and policyholder service are attracting capital and entrepreneurs at a quickening pace. While the pace of innovation is increasing in the life insurance space, the real winners are those firms that have simultaneously found ways to enhance customer engagement and to educate those consumers, especially middle market consumers who cannot afford an advisor.”

The two-day LIDMA Meeting is filled with expert panels, relevant exhibitors, open time for collaboration and networking, including:

  • Jennifer Fitzgerald, CEO and Co-Founder of Policygenius will provide her perspective on “Life Insurance Distribution – The Next Frontier
  • Evan Miller, Principal, New Business Strategy, Google Ads, will address “Where Life Insurance Fits in The Digital Age of Assistance” with a Q&A session to follow
  • Newman H. Rochester, Jr., Vice President of Strategic Relationship Management, Prudential Insurance, will discuss the company’s just-announced acquisition into the direct-to-consumer space
  • Premier Hosted Sessions with life insurers and technology leaders
  • A session on “Adapting a Growth Mindset in the Age of Digital Disruption” hosted by Patrick Bowen, Senior Vice President of Legal & General America
  • 2019 Vision Award winner to be announced
  • A panel on the “Reimagined Workplace” led by Mark Holweger, President of Legal & General America, will address what it takes to get and keep top talent in this marketplace
  • A session on “The Changing Landscape of Life Insurance Distribution” will be chaired by Shannon Havener, Research Analyst, LIMRA
  • Premier Hosted Sessions will feature Paperless Solutions Group, ExamOne, Pacific Life, Legal & General America, AIG, Transunion, John Hancock, Lincoln Financial
  • Innovation Expert and former Disney Senior Executive Vicky Warren will address “Insurance Imagineering
  • A “Hot Topics” panel will address call blocking and other topics too hot to mention
  • Interactive breakout sessions of smaller groups will address “Is Calling Customers Dead? Contact Strategies,” “Requirements – Re-engineered,” and “Dude, Where’s My Life Insurance Policy?”

LIDMA notes that more and more life insurance buyers are becoming self-directed and using direct response channels as their preferred method of purchasing life insurance.

Recent trends in the direct-to-consumer sector have seen accelerated interest from big box stores, electronic retailers, search engine companies, banks, credit unions and other companies that command vast audiences. LIDMA is the primary organization dedicated to supporting business and professionals who are active in this new and rapidly expanding channel.

Pinney added that this year, LIDMA is making it attractive for life insurers, banks and financial institutions who are eyeing this space by offering discounted annual membership fees for first-time producers. Attendance at the LIDMA Fall Meeting & Showcase is available only to LIDMA members.

Information on the various membership categories and pricing is available at www.lidma.org.



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