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Insure.com Names America’s Best Life Insurance Companies for 2021

Insurance Forums Staff

The top-ranked life insurance company in the U.S. in 2021 is AAA Life Insurance, according to Insure.com’s recently released ninth annual survey.

Seeking to identify outstanding companies offering competitive pricing, strong customer service and consumer bases willing to recommend them, Insure.com surveyed more than 2,000 people about their life insurance companies.

The 10 highest-ranking life insurance companies for 2021 are:

  1. AAA Life Insurance
  2. American General (AIG)
  3. Prudential
  4. New York Life
  5. Allstate
  6. Globe Life Insurance
  7. John Hancock
  8. Northwestern Mutual
  9. State Farm
  10. Mutual of Omaha

The complete research is available here: Best Life Insurance Companies For 2021

This life insurance survey uses one of the most unique, up-to-date, annual analyses of member satisfaction. Insurers with the highest U.S. market share are ranked on value for price, customer service, website and mobile app usefulness, and whether customers would recommend their life insurance carrier.

Notably, the top three performers for 2021 replace the top finishers from last year, with 91% of respondents saying they’d recommend AAA Life Insurance Company and 90% saying they would recommend AIG. Prudential is a clear favorite for Baby Boomers and those in the Northeast.

Survey results reveal that a company’s reputation is an important consideration when selecting a life insurance company. Twenty-two percent (22%) cite reputation as a main reason for choosing AAA Life Insurance. AIG customers rank its website and its app’s usability as a chief reason for their satisfaction.

New York Life Insurance Company customers are highly satisfied with the company’s price, customer service, website and app. Allstate customers are so pleased with the company’s price, customer service, website and app that 90% say they would recommend the company.

“While reputation and price play a vital role when choosing a life insurance company, interestingly, many consumers seem to be persuaded by television advertising when evaluating company reputations,” said Penny Gusner, senior consumer analyst for Insure. “This year, we see a significant number of respondents rank TV commercials as a top reason they were drawn to their life insurance provider to purchase a policy.”

Insure’s annual survey also highlights the best life insurance companies by age and region. “New York Life ranks highest this year for Generation X customers, while AIG is preferred by Millennials,” added Gusner.

In the West, respondents show favor for AAA while Midwesterners choose New York Life and Southern consumers view AIG as best.

“Our experts not only enjoy sharing knowledge, but, as consumers, also want to know the best options for life insurance,” Gusner said. “We take our annual best insurance companies surveys very seriously so that we can all find a company that is the best fit for our needs.”

Insure.com, a comprehensive resource for insurance information based in Foster City, Calif., has served as a comprehensive consumer resource for insurance information for more than 20 years, offering expert advice, articles, news, and tools about car, home, health, and life insurance.

Insure.com is owned and operated by QuinStreet, Inc., a leader in providing performance marketplace technologies and services to the financial services and home services industries.



7 thoughts on “Insure.com Names America’s Best Life Insurance Companies for 2021”

  1. DHK

    What a joke.

    Probably similar to JD Power where you pay a fee to them to include your company getting a defacto endorsement as if they selected you from the thousands of carriers.

    Not even sure Allstate issues life policies anymore, thought they sold Lincoln Benefit or something

    Just had an acquaintance with AAA term find out his 10 year term was only convertible for 7 years & he was nearing 9th year. Saddest part is he has cancer that will make him uninsurable for a decade or more. Worst part is the guy bought the AAA because it was cheaper than the term he already had………but he had a 20yr term with 15 years left that was convertible to the later of the 20yrs or age 65. So, he got 5 less years of coverage in total & 8-22 years less conversion privilege. But yeah, cheaper & AAA secretary at the office likely got kudos from the agent for cross selling the auto client.

    LOL. #1 spot with 178 respondents. Basically 3 per state. Guessing most surveys were completed by managers & employees of the companies

  2. shonceman

    Are AAA rates even that competitive in reality? I’m a member, so I get the mail offerings with sample premiums. They’ve never impressed me. But I haven’t actually looked at them in quite awhile.

    not really. in Michigan, they are #3 in Auto insurance market share with 15% of the Auto insurance marketshare but are #25 in Life Premium with only 1%. So, you can figure out pretty quickly that they dont have life insurance in very many of their own clients households even though most LIMRA studies state people prefer to consider life with their PC agent but dont even think they sell or offer it

  3. This is based on a survey of 2000 people, out of the millions of life insurance policies that are in-force. It says nothing about how they decided on the 2000 people. And it is mainly about customer satisfaction, not competitiveness or anything like that.

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