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NAIFA taps veteran association exec Kevin Mayeux, CAE, as next CEO

Brian Anderson

FALLS CHURCH, Va. – The National Association of Insurance and Financial Advisors (NAIFA) recently announced that its Board of Trustees has named Kevin M. Mayeux, CAE, as the Association’s next Chief Executive Officer, effective July 1.

Mayeux, 45, is Executive Vice President, Chief Officer for North American Operations and General Counsel for the Institute of Internal Auditors (IIA), an international professional society with 185,000 members throughout 190 countries. In his leadership capacities, Mayeux oversaw more than 100 staff members at the Altamonte Springs, Fla., location. He will relocate to the Washington, D.C., area to manage operations from NAIFA’s headquarters in Falls Church, Va.

“Kevin is a successful and energetic association executive with a portfolio that addresses the needs and priorities identified by the NAIFA Board to move our Federation forward,” said NAIFA President Juli McNeely, LUTCF, CFP, CLU. “Kevin’s management experience and track record for organizational growth will serve the Federation and our members well as NAIFA continues to adapt to the changing needs of this industry. We are an organization led by purpose: to help our members protect and grow their practices so they can serve America’s families and businesses who rely on our products to secure their financial futures. Kevin’s nearly 20-year association management career and his passion for growth and strategic direction make him the ideal choice to lead NAIFA.”

As CEO of NAIFA, Mayeux will oversee a staff of 58 in Falls Church. He will manage all external affairs of the Association, including relationships with life, health and financial service companies, other industry organizations, legislators and regulators. Internally, Mayeux will manage day-to-day headquarters operations, provide support and advice to NAIFA’s Board of Trustees and committees, coordinate Federation activities, and oversee NAIFA’s operating policies and procedures.

Mayeux succeeds Dr. Susan B. Waters, who served as CEO from 2010 until her passing in December 2014.

NAIFA Past President John Nichols, who led NAIFA’s CEO Search Committee, said this about Mayeux: “Kevin Mayeux has the right combination of association leadership capabilities, federation experience, and corporate and government relations talents to lead NAIFA. His strong character and core values and impressive relationship-building talents, combined with his high drive for excellence, will have a positive benefit for all of NAIFA’s stakeholders. We are excited to welcome Kevin to our NAIFA family.”

“I am extremely excited to join the NAIFA team and look forward to the tremendous things that our federation leaders, volunteers and staff will do to enhance the profession and serve our members in the months and years ahead. NAIFA has a 125-year legacy of excellence serving insurance professionals and financial advisors, who in turn help Americans better secure their financial futures,” Mayeux said. “I’m looking forward to engaging with our members, federation leaders, and partners as we work to ensure that NAIFA is an indispensable part of our members’ success.”

At IIA, Mayeux’s responsibilities included membership services, chapter relations (158 in North America), advocating before legislators and regulators on Capitol Hill, budget operations, professional development and formulation and execution of strategic plans. Mayeux, who holds a J.D. from the University of Florida, also served as the Global Chief of Member Relations and General Counsel, where he oversaw legal affairs, and interacted directly with 106 affiliated institutes globally. From 2011 to 2014, Mayeux was Executive Director of IIA’s Research Foundation in addition to heading its academic foundation.

Mayeux joined IIA in 2010. Prior to that, he was Chief Executive Officer of the Indianapolis-based Tau Kappa Epsilon International Fraternity from 2000 to 2010. As CEO of the 220,000-member association, Mayeux supervised a staff of 30 and volunteer staff of 3,000. He is a Certified Association Executive (CAE) in addition to holding a Certification in Risk Management Assurance (CRMA).


About NAIFA: Founded in 1890 as the National Association of Life Underwriters, the National Association of Insurance and Financial Advisors (NAIFA) is one of the nation’s oldest and largest associations representing the interests of insurance professionals and financial advisors from every Congressional district in the United States. NAIFA is the only organization that serves and represents insurance and financial advisors regardless of the products they sell or the focus of their practice. NAIFA’s members include insurance agents, financial advisors, multiline agents, and health insurance and employee benefits specialists. NAIFA serves both captive and independent advisors and includes members who are new to the business, are industry leaders and seasoned professionals, and everyone in between. NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.



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