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New startup FinFit Life launches to promote physical and financial fitness

Brian Anderson

Tampa, Fla.-based insurance startup FinFit Life launched nationwide on Dec. 11 as a network of independent contractors who promote and distribute protection products focused on “financial fitness” as a key pillar of health and wellness.

As part of the company’s commitment to “Health, Wealth, and the time to enjoy them,” FinFit Life is working with John Hancock to offer Vitality life insurance products.

“We’re thrilled to launch FinFit Life, and our alliance with John Hancock, to help families improve their finances, protect their loved ones and become healthier,” said Founder and CEO Howard Sharfman. “We believe FinFit Life will make a difference in many people’s lives, and are eager to provide a path for customers looking to achieve financial and physical fitness.”

FinFit Life trains its producers, whom they call “Financial Fitness Associates,” in a marketing system designed to build independent sales offices in order to serve a wide customer demographic. FinFit Life Associates have the opportunity to build their own independent FinFit Life businesses and sell on behalf of the company.

John Hancock Vitality life insurance is designed to help policyholders live longer, healthier lives by giving people education, support, incentives and rewards to make healthier choices linked to physical activity, nutrition and mindfulness, and now offers opportunities specific to the diabetes journey via John Hancock Aspire. Members have the potential to save up to 25% on their premiums.

Premium savings are in comparison to the same John Hancock life insurance policy without Vitality PLUS. The level of premium savings over the life of the policy will vary based upon underwriting status, issue age, policy type, the terms of the policy and the Vitality Status achieved.

To learn more about FinFit Life visit www.finfitlife.com.

About FinFit Life: FinFit Life is a network of independent contractors who promote ‘financial fitness’ as a pillar of health and wellness. The company trains its producers (called “Financial Fitness Associates”) in a marketing system designed to build independent sales offices—and serve a wide customer demographic. The company offers John Hancock Vitality as a program to help customers improve their physical fitness together with financial fitness.

About John Hancock and Manulife: John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that operates primarily as John Hancock in the United States and Manulife elsewhere. Additional information can be found at manulife.com.



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