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Two New Partnerships Strive to Make Life Insurance Easy

Insurance Forums Staff

A pair of new partnerships were announced recently that each claim will make the life insurance purchasing process easier. Here’s a closer look at the two recent announcements.

CoverEase Partners with Ethos

CoverEase, a digital insurance broker, on Jan. 5 announced the addition of Ethos‘ life insurance to their digital offering. Ethos allows CoverEase customers the ability to instantly quote and purchase life insurance policies for up to $2 million in coverage, without a medical exam or blood test. In minutes, customers can get coverage placed starting from $7 a month.

“By connecting our customers with Ethos and their flexible and affordable coverage, we’re building on our promise to make insurance lighting fast, easy and awesome for everyone,” CEO Shawn Marie Edgington said.

CoverEase + Ethos are simplifying the life insurance purchasing process through exclusive technology that creates a seamless customer experience. AI is leveraged through the company’s real-time underwriting process, eliminating the typical requirements of a phone interview, medical exam, blood tests and more.

Since launching in early 2022, CoverEase, headquartered in Livermore, Calif., with offices in New York, has bridged the gap between the digital and the traditional processes of shopping and buying business insurance, employee benefits and now, life insurance. CoverEase uses decades of best practices research, plus today’s most advanced InsureTech to un-complicate the complicated. The results, a lightning fast, easy and awesome way to shop, compare and buy the insurance businesses and their employees need most.

Ethos is a global company, with offices in Austin, Bangalore, San Francisco, Seattle, and Singapore.

NsureHub Partners with Ladder

NsureHub, a leading insurance provider, has announced a strategic partnership with Ladder, a well-known life insurance services provider, to strengthen its position in this space and add to its extensive gamut of products.

This partnership will offer direct-to-consumer, term life insurance. Customers can apply using the website and receive an instant decision. Harnessing the power of technology, this partnership aims to make the entire process seamless.

“Through this new integration with Ladder, we’re able to expand our product offering with the addition of a quick, easy, and guaranteed issue life policy,” said Alvaro Ortiz, President, NsureHub. “Adding a life insurance component enhances our overall portfolio of offerings.”

Ladder was founded in 2015 and is a pioneer in machine learning to underwrite life insurance online fully and instantly. One of the key differentiators is Ladder’s offerings—the company offers 10-30 years’ terms. Also, it gives policies from $100,000 to $8 million.

NsureHub currently operates in Florida, Texas, and Louisiana.

For further details see ladderlife.com.



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