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Indexed annuity sales on pace to top $45 billion in 2014 after strong third quarter

Brian Anderson

Indexed annuity sales shot up 14.28% in the third quarter of 2014 compared to the same period a year ago, according to the latest data from the 69th edition of Wink’s Sales & Market Report.

Total third-quarter indexed annuity sales totaled $11.4 billion, which is actually a decrease of 8.58% from the second quarter, but sales remain on track for a huge 2014, according to Sheryl J. Moore, president and CEO of both Moore Market Intelligence and Wink, Inc.

“Third quarter year-to-date sales of indexed annuities are greater than they have been in any full year with the exception of 2013’s record-setting sales,” Moore said. “This market is easily on-target to do over $45 billion in sales for 2014.”

• Editor’s note: for additional 3rd quarter sales data, see the LIMRA Secure Retirement Institute report on page 2 of this article.

Noteworthy highlights for the quarter include Allianz Life maintaining its position as the No. 1 carrier in indexed annuities, with a market share of 26.8%. American Equity Companies recaptured its prior ranking as the No. 2 carrier in the market; Security Benefit Life, Great American Insurance Group, and Athene USA round out the top five. Allianz Life’s Allianz 222 Annuity was the No. 1-selling indexed annuity for the quarter.

Forty-seven indexed annuity carriers participated in the 69th edition of Wink’s Sales & Market Report, representing 99.8% of indexed annuity production.

For indexed life sales, 47 insurance carriers also participated in Wink’s Sales & Market Report, representing 95.2% of production. Third quarter sales were $372.8 million. When evaluating third quarter indexed life sales, results were up 4.46% compared with the previous quarter, and up 18.73% compared to the same period last year. “Indexed life sales are likely to finish out the year stronger than any prior year with the exception of 2012’s record-setting sales. As the matter of indexed life illustrated rates gets ‘hammered out,’ we’re going to continue seeing more companies entering this now-mainstream product line,” Moore said.

Items of interest in the indexed life market this quarter include Pacific Life Companies maintaining its No. 1 position in indexed life sales, with an 11.61% market share. Aegon held on as the second-ranked company in the market; National Life Group, Minnesota Life, and Zurich American Life rounded out the top five companies, respectively. Western Reserve Life Assurance Company of Ohio’s WRL Financial Foundation was the No. 1-selling indexed life insurance product for the third consecutive quarter.

The average indexed UL target premium reported for the quarter was $7,119, an increase of nearly 12% from the prior quarter.

For more information please visit www.LookToWink.com.

LIMRA: Total annuity sales fall 2% in 3Q, lower interest rates impact fixed annuity sales

Total U.S. annuity sales reached $58.2 billion in the third quarter, falling 2% from the prior year, according to the latest data from the LIMRA Secure Retirement Institute.

In the first nine months of 2014, total U.S. annuity sales increased 6%, compared with 2013, to reach $177.7 billion.

“Throughout the year, fixed annuities have been the primary driver of overall annuity growth,” said Todd Giesing senior analyst, LIMRA Secure Retirement Institute Annuity Research. “The 50 basis-point drop in interest rates since the start of the year has dampened interest in fixed products pulling down third quarter sales.”

Total fixed annuity sales were $22.7 billion in the third quarter, down 5% versus prior year. Year-to-date (YTD), fixed annuity sales reached $71.8 billion, a 21% increase from 2013.

Sales of fixed-rate deferred annuities (Book Value and MVA) fell 32% in the third quarter, compared with prior year. Fixed-rate deferred annuities reached $22.4 billion in the first nine months, an 8% increase compared to last year.

Index annuity sales grew 15% in the third quarter, to $11.7 billion. YTD, indexed annuity sales grew 31%, totaling $36 billion.

The indexed annuity guaranteed living benefits (GLBs) election rate was 69% (when available) in the third quarter 2014.

Deferred income annuity (DIA) sales reached $670 million in the third quarter, 21% higher than prior year. In the first nine months of 2014, DIAs jumped 35%, totaling $2.0 billion. The top three writers continue to drive most of the DIA sales, accounting for 75% of third quarter DIA sales.

Single premium immediate annuity sales were up 10% in the third quarter to reach $2.3 billion. YTD, SPIA sales jumped 30% to reach $7.4 billion. LIMRA Secure Retirement Institute predicts SPIA sales will exceed current annual sales records.

Variable annuity (VA) sales fell 1% in the third quarter, totaling $35.5 billion. YTD, VAs reached $105.9 billion, a 3% drop from 2013. LIMRA Secure Retirement Institute researchers noted many of the top VA sellers are focusing on diversification of their VA GLB business. In the second quarter, a few of the top companies entered the market with accumulation focused product without a GLB rider.

Election rates for VA GLB riders, when available, were 76% in the third quarter of 2014.

LIMRA Secure Retirement Institute’s second quarter U.S. Individual Annuities Sales Survey represents data from 94% of the market.



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