I'm looking for a little advertising advice.
In 2014 I placed a few ads in different publications about health insurance and getting tax credits. I didn't get one call. The publications were free and delivered to homes. I used an insurance company's ad from their catalog that was sent to me in a PDF with my info on it.
I would now like to try again and make my own generic ad and I want to use the word "Obamacare" in the headline but since we all know "Obamacare" isn't really a thing, I don't want to appear ignorant. I don't even know if it's legal or ethical to use that term. But I think that my potential clientele identifies with that term and the ad may be quite successful.
What do you folks think?
In 2014 I placed a few ads in different publications about health insurance and getting tax credits. I didn't get one call. The publications were free and delivered to homes. I used an insurance company's ad from their catalog that was sent to me in a PDF with my info on it.
I would now like to try again and make my own generic ad and I want to use the word "Obamacare" in the headline but since we all know "Obamacare" isn't really a thing, I don't want to appear ignorant. I don't even know if it's legal or ethical to use that term. But I think that my potential clientele identifies with that term and the ad may be quite successful.
What do you folks think?