- 1,902
I think many agents like us on here have tried lots of different lead sources. And the key to ordering any lead is to get a large enough sample size. If you only order 10 or 20 or even 30 that's not even close to being enough. You need to order at least 60 minimum if you're ordering per lead. And if you're doing direct mail by the thousand I think the minimum you should do is 6000 mailers. That should give you big enough sample size to be able to see success from it. Now there are certain counties and zip codes that can be problematic and all agents learn that the hard way, but overall if you get a big enough sample size and a large enough area you should be able to get at least 5x your money from direct mail. I have used direct mail, & I have used TM leads, & I think they are both very useful. Personally I prefer a balanced blend of both.
Sample size is important. 20 - 30 leads might give you a taste of what to expect but you really need triple that to know what sort of conversion % to expect.
Area that is being marketed to makes a big difference as well. You could have the best lead source in the world but if you market to a terrible area the results will suck.
Be smart with your marketing $$$