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Today there is Progressive’s “Snapshot” keeping an eye on hard braking and more. Tomorrow, auto insurers may be getting all up inside your business.
Judging by 4 new patent applications, not far down the road State Farm may want to monitor how their policyholders drive by checking their pulse, breathing, eye movements and how much they sweat.
Here’s an excerpt from CBS MoneyWatch:
In four patent applications State Farm with the U.S. Patent Office, the Midwestern insurer describes how it could make you sit up straight; keep your eyes on the road; plant your hands firmly on the wheel rather than your cell phone; and, perhaps most important, avoid road rage.
If you do see red, State Farm will try to calm you down by using "appropriate stimuli," such as turning on soothing music. Conversely, if you're a hothead who tends to ignore the ministrations of your benevolent backseat driver, you might find your car insurance premiums going up.
But hey, maybe it won’t ever become an issue. By the time they might put these potential patents into practice, we may well all be escorted around in driverless cars anyhow…
Why State Farm wants to watch you breathe, sweat and swear - CBS News
Judging by 4 new patent applications, not far down the road State Farm may want to monitor how their policyholders drive by checking their pulse, breathing, eye movements and how much they sweat.
Here’s an excerpt from CBS MoneyWatch:
In four patent applications State Farm with the U.S. Patent Office, the Midwestern insurer describes how it could make you sit up straight; keep your eyes on the road; plant your hands firmly on the wheel rather than your cell phone; and, perhaps most important, avoid road rage.
If you do see red, State Farm will try to calm you down by using "appropriate stimuli," such as turning on soothing music. Conversely, if you're a hothead who tends to ignore the ministrations of your benevolent backseat driver, you might find your car insurance premiums going up.
But hey, maybe it won’t ever become an issue. By the time they might put these potential patents into practice, we may well all be escorted around in driverless cars anyhow…
Why State Farm wants to watch you breathe, sweat and swear - CBS News