Why are so many people obsessed with closing rates? What difference does it make?
You can be the most skilled insurance agent and truly have a gift for persuasion, you still can't bank on whether or not your prospect possesses the mental capacity to comprehend what you are talking about.
Here's what I know to be true, I'd rather focus on talking to as many people as possible about what I do than worrying about who bought and who didn't. Funny thing happens to those of us who work on just talking to people...a percentage of those who say no end up calling me a few months down the road b/c they're ready to take a more serious look.
Closing ratio is a number only amateurs worry about. How to pile the sales funnel full and let the process take it course is what the real pro's do, and it realistically is the only thing you have control over.
BNTRS is right. I think closing rate is meaningless because there are all kinds of ways to control that number. Much much more important is the number of people you get in front of.