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You can tell those people "you're at $580 and you can easily save 30%" and they reply with a "umm hmmm" or "that's fine, just send me some information."
Move on with those people. There are too many sales myths that with an outstanding presentation everyone is a potential client. No - with an outstanding presentation you'll land the interested people. You will never land the people with no interest.
I think if you drill down a little deeper with these folk, you'll find some sales. There's three possible reasons for this response.
1) Credibility (they don't believe you).
2) They think it's inferior coverage cuz it is cheaper.
3) Saving money is not a priority for them.
One and two you can work on - number three is a lost casue.