I'm Kosher my friend! Qadosch Qadosch Qadosch!
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I will admit Bob, I am not for FREE (but the book FREE inc was great), but that was a great intro!!
Pitch, that was a great retort!
Mark you have your new script, time to hit up the phones again and show your agents how it works;-)
Really, you had to use that term?
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I dont think it will matter if someone outside our industry reads this. Books use the term, its the nature of the beast.
I agree with Mark on this one, don't even mention your business name at first.
I think asking them a question is paramount, but the trick is, what will pull at them?
Offering something for free is in my POV just as good as mentioning the social security death benefit of $255 act..I wouldn't even mention the word FREE its asking for trouble.
Asking a question that appeals to someone's pain or concern is by far the best imo, whether its too high of a premium they are already paying, being uninsured (not uninsurable) and leaving a burden, or having too less of insurance in the first place would be a better qualifier.
But I also agree with Mark, using the herd principle, "people in your area" is also key.
I told each small biz owner that, "I work with small business owners in this area"...
Another one that was validated by Newby's post in an FE thread for going d2d, is hitting someone's jew spot, not G spot, jew spot, "rates for life insurance have gone down recently in this area/state/lately, and I am calling to find out if you wanted to see what you qualify for" yada yada yada