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Here is marketing 101
1. Get a database. Frank's YIO, ACT, I-Relay etc.
2. Have mail leads mailed out by the 1000's by a direct mail company. Do NOT import these lists into your database. You do NOT want to pollute your database with unqualified people. If you do that, you may as well call the phone book, your database.
3. As you get leads from your mailings, referals, and other prospecting methods, you enter your clients and QUALIFIED prospects into your database. You drip mail from your database to cross sell, ask for referals, and keep in touch with qualified prospects.
Before you know it, you will own your own list of thousands of qualified prospects.
Take it or leave it, that's how I do it. Works for me.
1. Get a database. Frank's YIO, ACT, I-Relay etc.
2. Have mail leads mailed out by the 1000's by a direct mail company. Do NOT import these lists into your database. You do NOT want to pollute your database with unqualified people. If you do that, you may as well call the phone book, your database.
3. As you get leads from your mailings, referals, and other prospecting methods, you enter your clients and QUALIFIED prospects into your database. You drip mail from your database to cross sell, ask for referals, and keep in touch with qualified prospects.
Before you know it, you will own your own list of thousands of qualified prospects.
Take it or leave it, that's how I do it. Works for me.