Phi Kappa Phi
New Member
- 10
Anyone use direct mail for LTC? I understand returns can be miserable, but what age and income ranges would you recommend?
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Anyone use direct mail for LTC? I understand returns can be miserable, but what age and income ranges would you recommend?
previously posted by Phi Kappa Phi
I use 45-60, with a minimum household income of $75,000. But it depends what demographics are you mailing to? I receive a 1% repsonse.
Arthur, do you use a custom piece?
Previosly posted by emptyeternity
Yes, I usually change it every couple of years. I focus my mailer on the New York State Partnership.
Do you get em printed out and send them yourself or do you have a mailhouse do it?
previously posted by Phi Kappa Phi
I use 45-60, with a minimum household income of $75,000. But it depends what demographics are you mailing to? I receive a 1% repsonse.
It can be as low as 0.4% in many areas.