Direct Mail for T65, T66, or T67?

I've done a ton of these.

@ t65 they call. Unsure what to do. Help them with A-Only + some education.

Keep in CRM

Template letter 9 months later.

Says something like this:

Hi John,

I spoke with you in May 2024. We talked about how you needed A-Only since you had employer coverage, and we set Part A up with you.


You indicated that you were thinking of retiring in 2 to 3 years. I know it's not 2026 yet but just wanted to check in. See if you need anything or if any plans had changed since we last talked.

Hope you're well. If I don't hear from you I'll assume all is good and maybe I'll check in on another 8-9 months or so. Here's my card again.

Enjoy your weekend!
Scott

Simple. Very profitable.

Thanks for explaining. So you're keeping up with them so to speak, thats what I was wondering.
 
Yes but many people don’t take Medicare until they retire. And some wait to retire until the full benefit. It’s a much smaller group than turning 65 I’m sure. But he’s trying to over think who to mail to.

I say mail to all of them. I would like to know more on how you approach what kind of piece
I would like to know more on how you approach what kind of piece
 
Because I'm the one in charge of the process.

The age they retire is not important to me. Establishing a relationship is.
When they turn 65, I've already gone over the basics, answered all their questions and more importantly, I've done an analysis to see if they're better off staying on their group or dropping it in favor of Medicare.

Using your example, I'd make sure he was in my drip campaign.

Most agents make the mistake of letting the prospect decide when to call back. I don't. I want to be the one in charge.

My process is a combination of selling and teaching. I simply don't have the problems that other agents talk about on here.

Do you know of any good companies for drip campaigns? Im assuming you mean email?
 
Yes but many people don’t take Medicare until they retire. And some wait to retire until the full benefit. It’s a much smaller group than turning 65 I’m sure. But he’s trying to over think who to mail to.

I say mail to all of them.

I realize some don't take Medicare at 65. You said:

also mail to people at the age they reach full Medicare which is an increasing number.

Full Medicare isn't an increasing number. Outside of disability, people qualify for Medicare at age 65.
 
Soooo many folks are freaked about T65 and "know" they have to do "something." Even the somewhat informed sign up for Part A and B while they continue working with large employer coverage. Spoke to a T68 couple recently....on a large group and paying Part B x 2 the last 3 years. Didn't have the heart to tell 'em how much money they'd left on the table, not to mention burning their Open Enrollment opportunity for Med Supp.
 
Who mails to prospects off a list anymore? Once I had some experience in the Medicare market, I found mailers a waste of time and money. I was able to instead build a referral network with centers-of-influence. I reached out to every CPA and CFP plus all group insurance agents I knew or simply had their business card on hand.

I also get referrals from HR people who belong the their local chapter of SHRM....Society of Human Resource Managers. I met them at local seminar where I attended as a guest. Another agent friend has done guest speaker spots for them and has gotten a virtual flood of business from it.

See website at www.shrm.org. If you really want to sink your teeth into this, SHRM accepts members from related fields. I chatted online with them today and they wrote:

"The SHRM Professional Membership is open to HR professionals, aspiring HR professionals, and individuals seeking in-depth knowledge in HR and its related areas."

I was able to search local chapter contacts and reached out to them by email and letters. Many HR managers in medium-sized firms are starving for help with employees/dependents as they "age in" to Medicare. Local HR is where the action is.....firms big enough to be of value to you but not so big they don't need you. Local chapters also look for guest speakers. (Just be sure you know your stuff inside and out before getting in front of them!)

Give this a go before you drop any more coin on some goofy mass mailing. They have local SHRM chapters all over the country... 24 within 50 miles of my home zip code!
 

Latest posts

Back
Top