salesprospects
New Member
- 8
I think what is extremly important to note through this entire thread about Direct Mail response - isnt whether its a post card or an envelope or a "piece of wood" (as someone mentioned). But more importantly, what are you offering? Why would I pick up the phone to call you or return something in the mail to you if I am not compelled to act? The best Direct Mailers in the country (big and small) fully understand this - YOUR MESSAGE IS THE MOST IMPORTANT THING! Offer them something of value - your knowledge, your expertise, a free quote, a cup of coffee from Charbucks- but your offer must, must compel them to action.