norcalinsurance
Expert
- 68
A very interesting post. A few random thoughts:
Sixteen times to warm up? Hogwash. If the guy knew anything about direct mail marketing, think he'd be working as a rep for Blue Cross?
The prospect WILL contact you if you 1) use a great list, and 2) make a relevant offer. They may choose to call you, or they may choose to respond electronically (it's 2008 ya know). Give 'em a choice!
If you make the same 'ole lame, boring offer that everyone else does, then you'll get the same 'ole lame, boring 1% return that people get. Then you have to get on the phone and try to pound them into submission.
Try this on for size...
"If I Can't Save You Money On Your Homeowner's Insurance, I'll Send You a Check For $250."
Think that would get any more attention/response than the stale dung being mailed?
I didn't say that I believes it takes 16 mailings, the point I was striving for, hogwash to you or not is that if your going to direct mail, you need repetition and follow-up calls. From my experience you'll get a higher ratio.
And the most I'd pay for someone to move their business to my agency is $249, so you've got me beat.
The stale dung is great to be flung all day long. It's a beautiful sight to behold.