Dave, does your HIPAA traffic drive your group business, or are you also tailoring your site for small group?
Thanks ... John
Does It Pay to Use Yellow Pages to Advertise
- Thread starter FinalExpenseRookie
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Dave, does your HIPAA traffic drive your group business, or are you also tailoring your site for small group?
Thanks ... John
- 3,384
I have the site set up to keep them separate, advertising HIPAA on the individual side and spousal group on the small group side.
Most of my leads come in for one or the other then I look at the situation to see which option would work best, now and down the road.
Most people have not looked at both but have bookmarked my site so I direct them to the other area when appropriate so that they can research the idea.
I get a few underwritten every month, but try not to do too many of those (I don't push it on my site) since underwriting is almost always a big ? if someone is over a certain age.
Most of my leads come in for one or the other then I look at the situation to see which option would work best, now and down the road.
Most people have not looked at both but have bookmarked my site so I direct them to the other area when appropriate so that they can research the idea.
I get a few underwritten every month, but try not to do too many of those (I don't push it on my site) since underwriting is almost always a big ? if someone is over a certain age.
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Thanks, Dave, so much for sharing. 
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I'm not an insurance agent so I don't have a personal experience with Yellow Pages, however, I wrote an article on the Yellow Pages industry and where it's headed. You might find it interesting.
Should Small Businesses Still Advertise in the Yellow Pages? | Imprezzio Marketing Blog - Internet Marketing Tips for Small Businesses
Should Small Businesses Still Advertise in the Yellow Pages? | Imprezzio Marketing Blog - Internet Marketing Tips for Small Businesses
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This is true. I kept getting calls for Auto insurance from what I thought was an "old ad" and didn't realize the yellow page people still had me under auto in the phone book.
When you make changes with ATT it takes an act of congress to get them implemented. Believe it or not, though, I actually sold a health policy from that tiny ad under auto. I think the guy called me from a payphone.
He dropped the policy and then called me back a year later to re-write. He dropped it again. No harm done, I would definitely keep a yellow page ad for auto.
The "Yellow Pages" has become a generic term, like "Coke" or "Kleenex".
There are alternatives, like local yellow books(some are put out by charities) and The Talking Phone Book....that are much cheaper and end up in the same homes and businesses.
Like others have mentioned here...they are becoming obsolete...but, it does depend on your market. If you do insurance for older people...they probably still use the yellow pages.
And it does establish a "local presence" for people looking for personal P&C lines.Buying ad space in a neighboring town and having a phone number with the local exchange makes a lot of people think you are a local
There are alternatives, like local yellow books(some are put out by charities) and The Talking Phone Book....that are much cheaper and end up in the same homes and businesses.
Like others have mentioned here...they are becoming obsolete...but, it does depend on your market. If you do insurance for older people...they probably still use the yellow pages.
And it does establish a "local presence" for people looking for personal P&C lines.Buying ad space in a neighboring town and having a phone number with the local exchange makes a lot of people think you are a local
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I think I'm going to take my Yellow Pages book and see how it holds up to my new Russian Saiga Shotgun with the 20 round drum and slugs.
Good idea!
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We have a local Yellow Book put out by an independent. It is incomplete and you cannot find half of what you need in it. When I get this book the first thing I always do is throw it in the trash.
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Is there a reason why you are not sharing that with us?
Is this something you are selling?
Or is it because, due to the ammunition shortage, you don't have 9,000 rounds of ammo to shoot us all after you tell us?
