I am going to order a lead drop today. Probably just 1000 pieces. Any recomendations on who to use and what demographics to use? Should I order turning 65 or for 65 and up?
I have tried everything I can think of to entice turning 65 people to buy Med Supps and they always turn out to be the least productive people for me to contact. (I'm open to any and all suggestions.)
My best target market is people from 67 to 75. In general they are still healthy enough to qualify, have chosen their own policy without help when they turned 65 and made a lot of mistakes. (They are like teenagers, you can't tell them anything.)
After they have paid too much for a policy they don't need then they seem willing to at least listen.
Cenla is right. Country folks are much more receptive, they also don't have a number of HMO's to select from. (They all want something for "free".) Some days I think if I hear, "I'm on a fixed income you know" one more time I'm going to drive off of a clif.
Sometimes I say, "I'm on straight commission you know".