DBKuhnke
Expert
Who is using client e-Newsletters, which services, if any, are you using, and where are you finding the best content?
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We've got a fairly even split of business between email and print newsletters. While email marketing is certainly the fastest growing segment, I've always said that eventually print marketing will see a resurgence.
How low the response rate for e-newsletter? What would be the ROI for e-newsletter? I thought that the e-newsletter is cheap and can reach a lot of people. The snail mail is good but expensive. You have to mail a few times before you get your return.There are a few providers out there if you look around the fourm and Google. I was using a local tech guy for awhile to design, implement and track an e-newsletter campaign. The problem was the response rate was very low.
After a few months of this, I took another agents advise and switched to mailing the newsletters. The same guy I used before helps design my newsletter and his brother owns a print shop so he handles the mailing. I have since had a much better response rate.
I now get more calls and sales from the mailed newsletter. When I asked why of my clients, they consistently said they preferred the mailed newsletter because "they were more likely to read it".