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Generalist or Specialist?

shooter

Guru
100+ Post Club
Who would you think could make the most money?
Plus enjoy the work.
Someone that sales Life, annuities, Medicare supp, Di and other products.
Or a person that specializes in one market or product type?

We all love do overs, so if you started over today, which products or markets
would you work in?
I'm leaning toward annuities, following the Tom Hegna pattern.
Looking for thoughts from other deep thinkers, and doers.

One market I'm totally not into is final expense.
Shooter
 
Who would you think could make the most money?
Plus enjoy the work.
Someone that sales Life, annuities, Medicare supp, Di and other products.
Or a person that specializes in one market or product type?

We all love do overs, so if you started over today, which products or markets
would you work in?
I'm leaning toward annuities, following the Tom Hegna pattern.
Looking for thoughts from other deep thinkers, and doers.

One market I'm totally not into is final expense.
Shooter
Most top earners are specialists.
 
This is in general insurance agent discussions so I think P&C agents should post too in order to provide balanced discussion.

Say "Low Income ACA" vs "Low Income Medicare Advantage" vs "Low Income Auto Liability".
 
.
And my core age group would be 55-65
Caveat, not an agent.

Your post above said MedSupps/Life.

Particularly with that product order
And needing Part B for Medigap
And Soc Sec FRA age going up to age 67

I would think 65 would be a bit low for the top end of the age group. It seems like 67-68 would be better.
 
We all love do overs, so if you started over today, which products or markets
would you work in?
There are some markets and concepts that agents need more education and experience to really do well. So I can't "start over" from day 1 and expect to do what I'm doing.

However, I can always pivot my message.

I have rebranded myself as "The Tax-Exempt Wealth Guy!" and I focus on working with business owners on how to utilize the tax code for more optimal outcomes including leveraging life insurance.
- Tax-Exempt Retirement
- Largely tax-exempt retirement (using NQ SPIAs for those who are uninsurable)
- Executive benefits
- Tax-Exempt sale of a business using ESOPs
- PPLI

Can I say I'm a specialist in all these areas? No, but I know who to work with to deliver on what I say I can.

In addition to the above, doing a more broad planning and analysis approach for business owners including business valuation, buy-sell funding, and business loan cancellation strategies.

Business owners are everywhere. These are their priorities. Some I'll do directly myself. Others I'll do joint work. Others I'll partner with a PEO and just collect a relationship referral fee.

Business Protection is top priority.jpeg
 
There are some markets and concepts that agents need more education and experience to really do well. So I can't "start over" from day 1 and expect to do what I'm doing.

However, I can always pivot my message.

I have rebranded myself as "The Tax-Exempt Wealth Guy!" and I focus on working with business owners on how to utilize the tax code for more optimal outcomes including leveraging life insurance.
- Tax-Exempt Retirement
- Largely tax-exempt retirement (using NQ SPIAs for those who are uninsurable)
- Executive benefits
- Tax-Exempt sale of a business using ESOPs
- PPLI

Can I say I'm a specialist in all these areas? No, but I know who to work with to deliver on what I say I can.

In addition to the above, doing a more broad planning and analysis approach for business owners including business valuation, buy-sell funding, and business loan cancellation strategies.

Business owners are everywhere. These are their priorities. Some I'll do directly myself. Others I'll do joint work. Others I'll partner with a PEO and just collect a relationship referral fee.

View attachment 13141
There is a difference in public perception in being a "specialist" and specializing in an area.
 
Last edited:
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