Generating Leads

[Melissa Steele]

I'm a new Agent, but I've worked in sales for a while, mainly real estate. I'm used to generating my own leads, but it seems that in insurance you're expected to buy leads.
I know that insurance is much different from real estate, but has anyone had success generating their own leads through your own website, online/offline ads, etc? Seems like it's an expensive gamble to buy leads because they could be reused several times.

 

[DigitalBGA.com]

In lead gen, you fit into one of two categories. You have time or money.

Time: putting up a wordpress website and committing daily effort for 12 months to start generating organic traffic.

Money: spending money on different sources of leads to test them out, finding the winners and losers and continuing to optimize. Buy leads, to PPC ads, Facebook, Youtube etc.


There is a LOT more to leads than just leads. You need a system, training, support, strategy and constant improvement or just buying leads will ultimately turn out a failure. Big question here is if you plan to meet these people face to face, or sell by phone/internet.

We cover how we generate internet leads on our FE site if you'd like some inspiration: https://digitalseniorbenefits.com/final-expense-leads