This is happening in CA, and I know we all heard of this in the past.
As expected, car insurance results on Google are getting a shake up as the company enters the lead generation game. Today, the search giant announced the launch of Google Compare for Auto Insurance.
With the tool, Google delivers up to 14 sponsored listings from insurers with rate quote information (it’s likely that number will increase as the program expands).
Users can buy policies online or by calling an agent from their phones. MetLife and Mercury Insurance are among the initial advertisers.
Auto insurance becomes one of the several verticals in which Google has entered — rankling aggregators and comparison sites among other along the way — including flight, hotels and shopping. In 2011, the company tested the rate quote waters with a short-lived program called Google Advisors that featured comparison shopping for mortgage lenders, credit card providers and banks. Google Compare for Credit Cards (operated by Google Compare Credit Cards Inc. in Mountainview, CA) is the only piece is all that remains of that original program.
I am not liking this Leviathan.....
As expected, car insurance results on Google are getting a shake up as the company enters the lead generation game. Today, the search giant announced the launch of Google Compare for Auto Insurance.
With the tool, Google delivers up to 14 sponsored listings from insurers with rate quote information (it’s likely that number will increase as the program expands).
Users can buy policies online or by calling an agent from their phones. MetLife and Mercury Insurance are among the initial advertisers.
Auto insurance becomes one of the several verticals in which Google has entered — rankling aggregators and comparison sites among other along the way — including flight, hotels and shopping. In 2011, the company tested the rate quote waters with a short-lived program called Google Advisors that featured comparison shopping for mortgage lenders, credit card providers and banks. Google Compare for Credit Cards (operated by Google Compare Credit Cards Inc. in Mountainview, CA) is the only piece is all that remains of that original program.
I am not liking this Leviathan.....