Here's a newbie question for you. I'm assuming you don't mean cold calling out of the phone book. So where do you get all of the cold calls? Businesses, individuals? It may sound like a stupid question but I'm truly curious. Do you just drive around and look? Thanks!
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100% agree with this. Marketing is EVERYTHING. People can't buy from you if they don't know about you. That may mean cold calling or whatever, but it's all about marketing and marketing the right way.
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Of course, there are very few absolutes in anything, but...
In nearly twenty years in this business encompassing positions from producer to wholesaler to sales management, I've seen many successes - and many, many more failures.
All of the successful producers have a common thread; they understand the importance of marketing.
This business is 1% product knowledge, 1% sales "technique", and 98% marketing.
We can have all the "product" and "sales" knowledge in the world - but if we don't have anyone to practice it on - it's worthless!
100% agree with this. Marketing is EVERYTHING. People can't buy from you if they don't know about you. That may mean cold calling or whatever, but it's all about marketing and marketing the right way.
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