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- #11
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LoL referral I just corrected it
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I send Welcome letter after policy is issued a checking in 30 days after a thank you 60 day mark referral 90 days
I haven't tested this yet. I just heard it on the I Love Marketing podcast.
They said that the easiest time to get a referral is during the first three days after the sale. You are still top of mind and they are they more excited about what the just bought than they will be at any other point in time.
They use the analogy of sending flowers after a first date, if you wait too long the flowers will have less impact.
I'm going to test this by asking for referrals and online reviews in my first contact after the sale.
I have a theory that may be impossible to test. But I think that customers who have referred you or written a positive review for you, are are more likely to become clients and fans.
Why? Once they say it to someone else, they would have to admit that they were wrong (if only to themselves) if they stop doing business with you.
So while asking for referrals may annoy some customers, it may improve your relationships with others.
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