Leadbot - exclusive

All sources we have leads from who use affiliates are returning, by far, the worst results. And it'll be tracked and proven when we snapshot the ads and landing pages some of these clowns are using.

Here's a company touting their affiliate program:

[FONT=Arial, Helvetica, sans-serif]"This affiliate program has been lauded by a well-known and respected Internet marketer who made a simple video (consisting of whacky auto stills put into a video format) then put the video onto Youtube. To his astonishment, this relatively untargeted traffic converted at over 10 percent. That is, over 10% filled out the application form then and there, having seen the video. Auto, health, life and all forms of insurance available within the same affiliate program"

Yes, we're all looking from leads coming from "whacky" untargeted Youtube videos. Geez.
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Actually...TX...I think you know who I'm referring to. It sounded like you were pretty familiar with the way this guy operates.

I heeded your advice and decided not to sign up with this particular company that touts "exclusive" leads.
 
I "think" I also know who you're talking about and so far so good if it's the same person. If it nose dives for some reason we're out but again, so far the leads rock.
 
Leadbot is really in the life lead business. They have soime nice contracts with a few of the big shops and that is their bread and butter. Health for them is almost a throwaway. They do not have high volume and don't try to turn a profit on it.

Also, many of their leads are from banner ads. Despite the intuitive inclination to think otherwise, if done right, they can convert as well as search traffic.

I don't know if they got this off the ground, but they were trying to start televerifying leads where they actually talk to the lead to be assured that they are interested in speaking with an agent.

This is a good honest company.
 
I would take a shared NON AFFILIATE lead over an exclusive AFFILIATE lead any day.

Exclusive of a junk lead is still a junk lead.


Exactly, Why would anyone pay 17-18.00 for a lead is beyond me. All of a sudden, everybody is a lead expert. Too many variables to know something in a month with any lead company. Studied this too long.
 
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I'm doing a lot of comparing and this is one of the things I'm looking at; exclusive for $18 vs shared for $8.

And you're right - too soon for true results yet. However, I have indeed been converting 1 out of 6 of the exclusive leads at $20 (which includes health filters) steadily for over 3 weeks now which is $120 for a deal.

That being said I'm converting 1 out of 12 GOOD shared leads (no affiliates, no spam, no Ehealth redirects, etc...) for $8 (on average) which is $96 - so it's actually a bit less per deal for shared.

Now...we're also are trying sources (typical criminals) who use affiliates. One one source we're 0 out of 24 right now - another 1 out of 22 and yet another 3 out of 64 - horrible results.

And when it's the same agents closing 1 out of 10 from one source and 1 out of 24 from another we know it's not the agent - it's the source.

There is also a pattern emerging for quality. Some sources are consistently producing "junk" prospects - poor - young. Others have a much better mix which goes to the type of marketing the affiliates are doing to generate traffic to the landing page.

Results to be published.
 
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"Junk" prospects. Know them well. Prospect Zone is a classic example.

NetQuote is odd. Some of the best leads AND some of the worst leads mixed together.

Insureme? Lately, my ROI has been ridiculously high with them. Probably just an aberration.

And of course...my goofy ads that appear in small local newsletters continue to do quite well. I placed one in the Columbus area this week. About an hour away, which is something I thought I would never do.

Anyhow...looking forward to seeing the results. It's always interesting to compare notes.
 
Well, even the 0 out of 24 will end up probably coming out 1 out of 20ish. Even at 1 out of 25 X $8 is $200 to get $700 - $500 net which means 75 a week gets you $1,500 a week.

When I see agents blanking on 1 out of 40, 1 out of 60, etc...it's not the lead source, it's the agent. I have personally witnessed an agent blank on 1 out of 80 - time to hit Monster.

The real problem is not the source, it's volume. Fine - so you're closing 1 out of 20. The problem is agents only getting 20 a week.

It's also becoming apparent that "spam" is not all bad. I did a deal yesterday where the girl replied to an email ad - but she's a nurse, 36, well spoken and in underwriting.

Because something is "search driven" doesn't necessarily means it's great, because it's banner ad or spam driven doesn't mean it's bad. The TYPE of ad, however, can be bad: "GUARANTEED ISSUE PLANS FOR $39.95." Then you'll get a sea of junk.

By the way - interested tib bit - leads generated early in the morning seem to be the "junkiest." Scott has it nailed right on the head with leads after 5pm - MUCH higher rate of people answering the phone. In fact, when I can pause my accounts I'm not taking morning leads.
 
Hey John, absolutly nop disrespect here, but I would like to know why your association is officially endorsing a lead company for your members that is also an independant insurance agency?

Isnt that a major conflict of interest in regards to your independent members?

Please correct me if i am wrong.

Copyright Benepath 2006 - 2008. Benepath, Inc is a licensed insurance agency.

Affordable Health Insurance Plans and Health Insurance Quotes - Compare Health Insurance Rates
 
Fine - but we're endorsing their leads, not their agency. We have an agency we're endorsing. Members can go carrier direct or through an agency we recommend. We don't get crap out of it - but we can do the homework so members don't end up with bad contracts.

We work up member discounts - for example Norvax is giving members $50 off per month on broker office and money off the set up fee. What do we get in return? "thanks" - but no money. In return Novax will give us some press to help boost membership.

Same with referring member's to an agency. They get top contracts - don't have to fight and claw and hear "well...you're new so....." - we get a nod back. From where I stand, everyone wins.

When anyone or any product we recommend tanks, we simply yank our endorsement of it.

I'm a chamber of commerce member and in return for paying dues I get a lot of discounts - the chamber simply recommends certain services that have been proven to be effective. There's no conflict for me to join the chamber, pay them money, and they recommend sources I get discounts on.
 
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