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Legally I believe they refer to us as "Producers." Makes me sort of fill like a farmer. (A very noble profession, dad grew up a farm kid.)
As to selling, what is it that we do sell? Feldman would say we sell $! I like that... but in reality we sell... white paper with black words for green money. A promise. To the client though it is a bit of peace of mind.
Added benefits (more peace of mind) positioned correctly in the psyche of the clients mind help provide more reason for purchasing. Perception of need is almost always more important to a client then actual need.
As to selling, what is it that we do sell? Feldman would say we sell $! I like that... but in reality we sell... white paper with black words for green money. A promise. To the client though it is a bit of peace of mind.
Added benefits (more peace of mind) positioned correctly in the psyche of the clients mind help provide more reason for purchasing. Perception of need is almost always more important to a client then actual need.
