LTC Awareness Month

LTC awareness campaign support grows
OCT 10, 2014 | BY ALLISON BELL

Four insurers have agreed to back a major American Association for Long Term Care Insurance (AALTCI) consumer education effort.

The insurers -- Mutual of Omaha, New York Life, Genworth and Thrivent -- will be helping AALTCI pay to run a four-page long-term care insurance (LTCI) insert in the November issue of Kiplinger's Personal Finance magazine. The magazine has 2 million readers.

The long-term care (LTC) community has designated November to be Long-Term Care Awareness Month. Supporters say they hope to break through the layers of ignorance and denial that keep many Americans from making realistic plans for protecting themselves against the risk that they might need LTC services.

Last year, just two insurers backed AALTCI's LTCI advertising insert.

Jesse Slome, AALTCI's executive director, welcomed the increase in the number of insert backers and said the level of participation is the strongest it's been in many years.

The 2014 insert will focus on ways to make LTCI affordable.
 
LTC awareness campaign support grows
OCT 10, 2014 | BY ALLISON BELL

Four insurers have agreed to back a major American Association for Long Term Care Insurance (AALTCI) consumer education effort.

The insurers -- Mutual of Omaha, New York Life, Genworth and Thrivent -- will be helping AALTCI pay to run a four-page long-term care insurance (LTCI) insert in the November issue of Kiplinger's Personal Finance magazine. The magazine has 2 million readers.

The long-term care (LTC) community has designated November to be Long-Term Care Awareness Month. Supporters say they hope to break through the layers of ignorance and denial that keep many Americans from making realistic plans for protecting themselves against the risk that they might need LTC services.

Last year, just two insurers backed AALTCI's LTCI advertising insert.

Jesse Slome, AALTCI's executive director, welcomed the increase in the number of insert backers and said the level of participation is the strongest it's been in many years.

The 2014 insert will focus on ways to make LTCI affordable.



What's LTC?

:err::swoon::nah::embarrassed::1wink:
 
LTC awareness campaign support grows
OCT 10, 2014 | BY ALLISON BELL

Four insurers have agreed to back a major American Association for Long Term Care Insurance (AALTCI) consumer education effort.

The insurers -- Mutual of Omaha, New York Life, Genworth and Thrivent -- will be helping AALTCI pay to run a four-page long-term care insurance (LTCI) insert in the November issue of Kiplinger's Personal Finance magazine. The magazine has 2 million readers.

The long-term care (LTC) community has designated November to be Long-Term Care Awareness Month. Supporters say they hope to break through the layers of ignorance and denial that keep many Americans from making realistic plans for protecting themselves against the risk that they might need LTC services.

Last year, just two insurers backed AALTCI's LTCI advertising insert.

Jesse Slome, AALTCI's executive director, welcomed the increase in the number of insert backers and said the level of participation is the strongest it's been in many years.

The 2014 insert will focus on ways to make LTCI affordable.

Never could find any info on Thrivent in terms of competitiveness and rate increase history. Anyone have any useful info? The web site describes the product, else, I would have to become a Lutheran and call my local rep to find out more.

Same lack of info applies to KoC......but mainly interested in Thrivent if they are going to splash their name out there,
 
Never could find any info on Thrivent in terms of competitiveness and rate increase history. Anyone have any useful info? The web site describes the product, else, I would have to become a Lutheran and call my local rep to find out more.

Same lack of info applies to KoC......but mainly interested in Thrivent if they are going to splash their name out there,

great product.
great pricing.
good history of rate increases.
VERY tight underwriting.
 
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