People More Likely to Buy Coverage if They Believe Peers Have Coverage?

[Brian Anderson]

Single people in particular are traditionally a tough sell for life insurance, but apparently if you tailor the message that having coverage is the “social norm” – showing them that “people like them have life insurance” – they are much more likely to take action than if the message is more traditional or about how “quick and easy” it is to get coverage.

LIMRA has a new study with the findings…

Insurance Forums | Consumers can be swayed toward buying coverage with a message that