Picking a Market

What do you think? Cold calling sounds easier than getting in front of business owners.

I think that 19 out of 20 agents do not enjoy either methods or simply cannot muster up the strength to put themselves out in in the open, so it is good sign that you are up for the challenge.
I work the middle market. I get a few big cases per year. However 95% of my business is the middle market. It is a very under worked market and that is where the action is.


Middle market in what? Health? Life? Annuity? All of it?