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I gotta say I'm with VolAgent on this one. If you are 81-85 and still need to buy life insurance the last thing you need is an overpriced policy. To me it's no different than selling Kemper to someone 50-80 that needs GI, no reason in the world other than comp, but at what price?
For most agents it's such a small part of their business anyway, why not let them have AmMem and move on. On the bright side they didn't decrease the renewals.
So, are you advocating healthy, bread-and-butter business needs should all go to Christian Fidelity?
And what if 5Star with their on-going internal issues, releases a new 81-85 pricing structure that beats American Memorial pricing in the same age group by 25%, but the first year comp is 20% for street level commission?
Am I now morally obligated to write 5Star's product, assuming all else is equal?