Aged leads work great because they better address the reality of the lead sales cycle. Fewer than 25% of real time leads are sales ready at time they fill out online request and only about 2% of those will be closed by one of the 6 or so firms calling in real time but up to 50% of the leads will eventually be closed. Than means 24 times as many consumers will get their policies in the following weeks or months as get them in real time. And yet the lion's share of effort and money continue to be wasted going after the 2% of the potential universe of 50% of eventual deals to be had. Throwing away leads after a day or two is such a bad practice and causes real time leads to take such a beating in these forums when really this bad agent practice is to blame for a lot of the lack of success agents have with leads whether real time or aged.
Aged leads give you the massive amount of leads you need to get the utmost leverage from marketing technology and at usually a very fair price. Not having paid that huge real time premium for speed on the front end makes you so much more likely to actually turn a profit. If you will just take the time to talk to prospects 5-12 times over the course of a few weeks and show them how much you care about their family's needs you will grow your agency in a hurry on the cheap. Just be the last man standing after all your competitors have given up on the leads.