I just lost a Med Supp prospect to the Sterling Option 1 PFFS plan. Here in PA it is $9 bucks a month and after reviewing their benefits at their website, I am impressed. I am not a fan of these plans but do sell them when necessary; have sold maybe a dozen Coventry Advantra Freedoms and a couple Todays Options.
Sterling was one of the first PFFS plans to surface in our area 3 years ago and I never ran into many people talking about giving them consideration. The BIG ones here are BC and BS. They have TONS of advertising money and flood the market via TV, Radio, newspaper, etc.
Is anybody familiar with Sterling? Are they a force in your areas?
-Bill
Sterling was one of the first PFFS plans to surface in our area 3 years ago and I never ran into many people talking about giving them consideration. The BIG ones here are BC and BS. They have TONS of advertising money and flood the market via TV, Radio, newspaper, etc.
Is anybody familiar with Sterling? Are they a force in your areas?
-Bill