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I was very unscientific with selecting neighborhoods. I would just select them by feel and seeing what signs of life there were during the day. I didn't have any info on them and that seemed to work fine.
There is nothing like starting in the trenches to learn the business. My beginning was a little more "scientific". I used a voter registration list to identify people 65 and over when I knocked on their door.
Do you think you would be as successful as you are today if you had started by using a telemarketer and purchased leads?