Anyone have a verified answer on whether or not it's allowed to use the word "Medicare" in your business emails or website? Like JohnDoe@InsuranceplansforpeopleonMedicare.com or something like that?
I read the CMS marketing guidelines and it's clear you cannot market your business in a way that sounds like you are a part of, affiliated with or endorsed by Medicare. What about just having the word in your email or website?
Anyone have a verified answer on whether or not it's allowed to use the word "Medicare" in your business emails or website? Like JohnDoe@InsuranceplansforpeopleonMedicare.com or something like that?
I read the CMS marketing guidelines and it's clear you cannot market your business in a way that sounds like you are a part of, affiliated with or endorsed by Medicare. What about just having the word in your email or website?
In 2006 -2007 I had a website called medicareplanfinder .I had the medicare database plan search function integrated on the my website.I actually to talked to CMS before I did this and they said it was compliant but that was before MIPPA so maybe that has changed.
In 2006 -2007 I had a website called medicareplanfinder .I had the medicare database plan search function integrated on the my website.I actually to talked to CMS before I did this and they said it was compliant but that was before MIPPA so maybe that has changed.
Best I can recall I started with CMS in Maryland and they referred me to someone in the regional office that dealt with agent/plan marketing regulations.Things could have changed by now.
You can use the word "Medicare". You just can't make the visitor or prospect think that you're affiliated with Medicare in any way. So have a disclosure that you're not.
