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Val - How Does the +1 Button Work

John, this is a new service from Google similar to other social bookmarking services out there.

I added this as soon as Google made the +1 service public, so its functionality is quite similar to Facebook Like button or Tweet this from Twitter.


More about this service
Google +1 Button

You may read more about their policy here and you may also opt out of their options to collect your +1'd sites, so your contacts will not know if you +1'd a site or not.
Google +1 Personalization
Google +1 Privacy Policy - Google Privacy Center


Here is the link with information collected from +1 sites which would appear on your public profile

Google Profiles

Just so you know, in order to +1 something, one needs to be logged in to their Gmail/Google account.

I hope this helps,
Val.
 
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Social engagement is very important. I would recommend both using your real name and having a Google +1 button on your site. People are much more willing to trust real people rather then avatars.
 
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