The illustrations help to a point but remember the cash value is usually determined by a set ( or dreamed) return. That is you set the returns for 11% and then you'll see the cash flow of the policy. If you look at the guaranteed portion of the illustration you can only show the "money market" numbers which are around 3.5 - 4%.
So the question is "do you feel lucky today." VUL's are fabulous is you have a market year like the last one. And please spare me the S&P index numbers. Try telling that to a client who bought around 1998 in oh about 2002. Now that it's 2007 they client has recouped and done OK but...ok this is turning into an investment issue. But that's my issue - it's life insurance and as someone else mentioned you better have a client who's maxed out their 401, 403, SEP, roth and traditional IRA options
So the question is "do you feel lucky today." VUL's are fabulous is you have a market year like the last one. And please spare me the S&P index numbers. Try telling that to a client who bought around 1998 in oh about 2002. Now that it's 2007 they client has recouped and done OK but...ok this is turning into an investment issue. But that's my issue - it's life insurance and as someone else mentioned you better have a client who's maxed out their 401, 403, SEP, roth and traditional IRA options