What is your “go to” place for purchasing T65 lists for direct mail?

[Thomfam]

I plan on doing much more marketing for T65, and there are a ton of options to purchase the data. Just curious if anyone recommends any.

Thanks!

 

[Midlevel]

Big waste of money mailing to T-65. They already have 35 other mailers and a good percentage of them will keep working and not even take Medicare. If you are going to send mailers concentrate on the 68 to 75 crowd that have been on awhile and have received rate increases. My best marketing and only marketing I do is putting the Med Sup rates in a local newspaper showing different prices at different ages. That gets people to call when they receive their new rate increase from their current company.

 

[Chazm]

YMMV but to me mailing/calling 68 - 75 was a big waste of time.
I only market to T65's and do very well. I never buy a list of names, so I can't help you there.

 

[whatyouwantfinally]

I plan on doing much more marketing for T65, and there are a ton of options to purchase the data. Just curious if anyone recommends any.

Thanks!

I agree the T65 market is brutal. There is anecdotal evidence of it working, but unless you've got an incredibly good mail piece and impeccable follow up you'll probably be out of your league.

My site (url in my signature) has lists for $50 month, 50k records/month.

 

[mickeyma]

salesdialers.com

 

[Alston]

I had the same question.

Is listshak still around or around again? Anyone had recent positive experience with them?

 

[mdlovell]

Big waste of money mailing to T-65. They already have 35 other mailers and a good percentage of them will keep working and not even take Medicare. If you are going to send mailers concentrate on the 68 to 75 crowd that have been on awhile and have received rate increases. My best marketing and only marketing I do is putting the Med Sup rates in a local newspaper showing different prices at different ages. That gets people to call when they receive their new rate increase from their current company.

1. I like that idea a lot about putting an ad out in a publication with rates. That's really interesting to test out.

2. I really disagree with your big waste of money quote about T65 mailings. It may not be the lowest acquisition cost out there but it doesn't mean it's a waste of money.

similar to Chazm, I've had more success targeting T65 than the olde crowd.

 

[Josh]

I had the same question.

Is listshak still around or around again? Anyone had recent positive experience with them?

Just relaunched about 8 weeks ago. Haven't had any unusually negative feedback yet and people have been renewing their subscriptions, so I take that as a strong sign.

We have a consumer update scheduled within the next few weeks as well.

 

[Josh]

I agree the T65 market is brutal. There is anecdotal evidence of it working, but unless you've got an incredibly good mail piece and impeccable follow up you'll probably be out of your league.

My site (url in my signature) has lists for $50 month, 50k records/month.

Why did you plagiarize portions of my Terms of Service?

 

[whatyouwantfinally]

Why did you plagiarize portions of my Terms of Service?

I didn't write the TOS and I'm not familiar with yours. I'm going to look today and if there are similarities I'll have them changed immediately.