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Hi guys...I was wondering if it was better to work FE leads and cross sell Med Adv....or...work Medicare leads and cross sell FE. Any responses are greatly appreciated. Thanks in advance!
It depends on whether you prefer leading with one or the other. Personally I prefer leading with Med Supps and cross selling FE. You're dealing with higher incomes which means better persistency. As an added bonus...less cat piss, crap on the floor and fewer cockroaches/ants/bed bugs.
As an added bonus...less cat piss, crap on the floor and fewer cockroaches/ants/bed bugs.
Hello, Can anyone tell me the meaning of-- better persistency-- means. I have seen it mentioned quite a few times on different posts & don't quite understand it. Thank You
It's the percentage of business that stays on the books.
For example, if you write 10 policies and one falls off the books then you would be at a 90% persistency.