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Forum messed up my msg
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This is the right slant! It's a whole lot easier to convert an existing term policy than to sell a permanent plan outright to someone who may not want it.
Our job is to help them WANT our products. If they don't want it, you won't be writing it.
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They need an agent to help them make an INFORMED decision. Once they are informed, then they can make a choice. Until they are informed, they might not buy anything, or make an UNINFORMED decision.
I get what you're saying here. You know me as LEAP from TGP. You're wrong in this situation and Gooner speaks from experience.
I've been running FE leads for 6 months and have only come across Dave Ramsey's name 2 times. 1st time I was lucky cuz the guy slammed the door in my face. 2nd time was worse because I invested 3 hours with the old lady using everything I knew to debunk what she learned about DR from her daughter in law. She signed on for $120/mo premium and then cancelled the policy two days after I used the advance to pay my mortgage when her daughter in law called her an *** for buying anything but term.
Your advice makes sense when talking to decision makers(business owners, managers, execs) of their options because they are comfortable making decisions.
FE buyers, by nature, are masters of procrastination. They avoid any and all decisions. In fact, they are replying to the lead card because they either haven't done anything yet or they are still second guessing the only decision they have ever made.
The daughter-in-law will change her mind when she has to pay the funeral bill.