payperconversion
New Member
- 7
In my earlier post I asked the community if they would pay per conversion only and if so how much and got great feedback and good issues were raised.
How about another angle:
Internet traffic is driven to an informational website we host where insurance agents are listed by state and line(s) of business.
Agents would bid for their listing position, and the consumer would choose among their options and you would only pay if the consumer clicks on your listing AND completes a short qualification form as a screen (but not a comprehensive form for an entire quotation).
The qualification form would route to you, and you only for that consumer.
The cost per click would be a) much lower than the cost per lead you currently pay and b) be lower (and more effective) than what you may be paying on PPC networks like Google
You would have creative control over your listing, and better listings with better click through rates would rise to the top.
In theory, there should be lots of consumer intent in these short form completions as they are actually choosing you personally, not clicking on a generic ad or completing a generic form.
Could this work?
How about another angle:
Internet traffic is driven to an informational website we host where insurance agents are listed by state and line(s) of business.
Agents would bid for their listing position, and the consumer would choose among their options and you would only pay if the consumer clicks on your listing AND completes a short qualification form as a screen (but not a comprehensive form for an entire quotation).
The qualification form would route to you, and you only for that consumer.
The cost per click would be a) much lower than the cost per lead you currently pay and b) be lower (and more effective) than what you may be paying on PPC networks like Google
You would have creative control over your listing, and better listings with better click through rates would rise to the top.
In theory, there should be lots of consumer intent in these short form completions as they are actually choosing you personally, not clicking on a generic ad or completing a generic form.
Could this work?