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Senior Market Sales Introduces Time-Saving Technology to Medicare Industry

Brian Anderson

Insurance Marketing Organization Simplifies Enrollment Process to Help Agents Boost Sales

OMAHA, NEB. ­­– Agents selling Medicare Supplement insurance plans through Senior Market Sales now can quote Cigna Medicare Supplement Solutions® insured by American Retirement Life (ARLIC) and Loyal American Life (Loyal) insurance companies and submit applications online in one simple transaction, saving them and their clients time.

“This single-sign-on tool is just the latest way that Senior Market Sales leads the market in finding innovative solutions that benefit agents, clients and carriers,” said Sam Halpern, Senior Market Sales’ director of internet marketing. “Our technology essentially integrates our agent portal with Cigna Supplemental Benefits’ agent portal, so agents can move seamlessly from quote to enrollment application without having to log in a second time.”

Similar to how some websites allow visitors to use their Facebook usernames and passwords to bypass a new registration, Senior Market Sales’ single-sign-on technology simplifies agents’ lives and expedites sales, Halpern said. When meeting with clients by phone or in person, independent insurance agents selling Medicare Supplement plans through Senior Market Sales first log in to Lead Advantage, Senior Market Sales’ proprietary software for managing contacts and providing price quotes. After submitting a client’s information and reviewing the quotes, an agent can help a client apply online by clicking on a plan – a step that usually requires logging in to that carrier’s system. Now, however, agents who click on any Medicare Supplement insurance plan underwritten by ARLIC or Loyal will go directly to Cigna Supplemental Benefits’ Express App online enrollment tool, bypassing a second log-in. The new single-sign-on system transfers the client’s and agent’s information from the quote to the application, populating the form so the agent doesn’t have to re-enter it.

Cigna Supplemental Benefits is the first company to work with Senior Market Sales to provide the single-sign-on process. American Retirement Life Insurance Company and Loyal American Life Insurance Company are two of more than 15 carriers offering Medicare Supplement plans through Senior Market Sales.

“Cigna Supplemental Benefits was a great choice to roll out this streamlined process with,” Halpern said. “We are eager to expand our single-sign-on integrations with all of our carriers to help agents work more efficiently and increase their productivity.”

About Senior Market Sales, Inc.

Senior Market Sales is a national insurance marketing organization, representing top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, and travel insurance carriers in all 50 states. More than 30,000 independent insurance agents rely on Senior Market Sales for proprietary technology, competitive insurance products, expert training and service to help them leverage their time, make more money and put their business in a position of distinction. Founded in 1982, Senior Market Sales is headquartered in Omaha, Neb. Visitwww.seniormarketsales.com for more information.

“Cigna Medicare Supplement Solutions” is a registered service mark, of Cigna Intellectual Property, Inc., licensed for use by Cigna Corporation and its operating subsidiaries. All products and services are provided by or through such operating subsidiaries, including American Retirement Life Insurance Company and Loyal American Life Insurance Company, and not by Cigna Corporation.

This information is directed to insurance producers and agents.



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