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Atidot combats orphaned life policy problem with new high-tech solution

Insurance Forums Staff

Accounting for nearly 30% of the average life insurance provider’s book of business, orphaned and reassigned policies have long posed a unique challenge for insurance companies and agents alike.

Atidot, a leader in big data and predictive analytics tools for the life insurance industry, is looking to remedy the situation with its new Policy Reassignment Management solution to help life insurance providers more effectively manage orphaned insurance policies.

The new tool, powered by Microsoft Azure, was introduced by Atidot on Sept. 23.

“Insurance companies are well aware of the challenges they face with orphaned and reassigned policies, as it represents a large part of their business,” said Dror Katzav, CEO and Cofounder of Atidot. “For a provider with one million policies, approximately 300,000 will be orphaned or reassigned and attempts to reassign them can result in the lapsation of 50,000 policies. We are transforming an unavoidable high-risk interaction point into a highly beneficial one, ensuring that orphaned policies get assigned to the best agent to service and update the policy.”

Lack of policy management can quickly lead to outdated policies and insufficient coverage for the policyholder. Unfortunately for providers, even when orphaned and reassigned policies are assigned to a new agent, policy lapse rates can more than double, putting millions of dollars of premiums at risk annually.

Using the trusted Azure cloud platform allows Atidot to focus on its core competency; helping to improve service to holders of orphaned policies, as well as underinsured customers in general. Azure provides Atidot the ability to scale easily and efficiently with a strong micro-service architecture including, Azure Kubernetes Services, Azure Cosmos DB and Azure Machine Learning.

Powered by Azure AI and data-services the Policy Reassignment Management solution ensures that the policy is assigned to the most relevant agent profile to best serve the policyholders specific needs. This improves customer satisfaction, creates an opportunity to up-sell and enhance policy coverage, and reduces the risk of lapsation.

“Microsoft Azure AI and Azure data services help Atidot provide its insurance customers with enhanced insight and data analysis to more effectively manage insurance policies, said Dennis Vanderlip, Director, Insurance Industry Solutions, Microsoft Corp.

“The level of computing needed for our analytics required us to step away from legacy systems and look to the cloud,” said Barak Bercovitz, CTO and Co-founder of Atidot. “We decided to go with Microsoft Azure not only for the capabilities we would be able to access and utilize but for the ease of use as well. We need to feed the results out into a CRM-type system and using Microsoft Dynamics 365 allows us to demonstrate real-time results in a format that is compatible with our business partners and clients.”

About Atidot: Atidot is an insurance technology company empowering the life insurance industry to become data-driven and optimize their book of business with big data solutions and predictive analytics. Founded by a team of data scientists and veteran actuaries, Atidot offers a cloud-based platform that provides data-driven insights to inform decision making, drive new business strategies, and create new revenue streams. Atidot works with leading life insurance and annuities providers to take control of their existing data to upgrade their risk modeling and to improve policyholder behavior prediction to improve sales, retention and in-force management. For more information, visit https://www.atidot.com/



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