Discussions:101,499. |. Messages:1,352,505. |. Members:85,225


Integrity Acquires Yellowstone Life Insurance Agency

Insurance Forums Staff

Integrity Marketing Group, a leading distributor of life and health insurance, and provider of wealth management and retirement solutions, announced on March 29 it has entered into an agreement to acquire Yellowstone Life Insurance Agency, a financial services brokerage based near Fort Worth, Texas.

As part of the acquisition, Scott Rumbo, President of Yellowstone Life Insurance Agency, and Kimberly Rumbo, Executive Vice President of Yellowstone Life Insurance Agency, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

Yellowstone Life has always embraced technology to stay at the forefront of advancements in the industry. The company specializes in providing life insurance, final expense and mortgage protection products through an expansive network of agents. By quickly adapting to circumstances in recent years, the agency has been able to transition to a virtual platform and has mastered meeting clients’ coverage needs and communication preferences wherever they are. This approach has led to rapid growth as the agency created efficiencies and expanded its national footprint.

“Scott and Kimberly have never been afraid to roll up their sleeves and work hard — they are a wonderful mixture of discipline and entrepreneurial spirit, which will inspire their fellow Integrity partners,” said Bryan W. Adams, Co-Founder and CEO of Dallas-based Integrity. “Now they get to link arms with industry icons across the country. Integrity’s dynamic partner network and omnichannel insurtech platform help companies like Yellowstone Life Insurance Agency bring out the best in their business. I can’t wait to see the ‘Integrity Effect’ of explosive growth propel Yellowstone Life Insurance Agency into the future, and I’m grateful to be part of their success story.”

“When we looked at the partners Integrity was bringing into its network, we could see they were among the very best in their space and we knew we wanted to be on this team,” Scott Rumbo said. “Integrity has a commitment to innovate the industry from top to bottom and our vision aligns perfectly with that mission. I come from a technology background, so utilizing cutting-edge technology to meet client needs has always been core to what we’ve built at Yellowstone Life Insurance Agency. We can’t wait to leverage Integrity’s insurtech resources to help us be more efficient, better manage our agents and become an even stronger business. I’m so proud that Yellowstone Life Insurance Agency will now be part of Integrity.”

Integrity’s partner network features many of the industry’s sharpest minds and most respected leaders who develop forward-thinking solutions that help agents and advisors prepare their clients for the good days ahead. Through strategic collaboration, these partners endeavor to optimize insurance and financial processes and strive to better protect the life, health and wealth of all Americans.

“At Yellowstone Life Insurance Agency, we’ve always innovated to adjust to the changing world around us,” said Kimberly Rumbo. “Our virtual platform has allowed our agents to be more efficient and made it easier for them to meet clients where they are. Many agents have caught the vision of this virtual model and Integrity’s resources are the piece we need to catapult our growth to the next level. With Integrity, we can power ahead toward an exciting future driven by more resources, additional products, symbiotic technology and unmatched support.”

The Integrity platform offers the Yellowstone Life team a range of expanded products and proprietary services. These resources include customer relationship management software, impactful data and analytics, and beneficial product development. Integrity’s transformative shared business services are available to all partners and are designed to help streamline business functions. Technology & Innovation, People & Culture, finance, legal and compliance, and access to a world-class advertising and marketing agency constitute these shared offerings.

Supplementing all these benefits is the opportunity for Yellowstone Life Insurance Agency to offer its employees meaningful company ownership through the Integrity Employee Ownership Plan.

For more information about Yellowstone Life Insurance Agency’s partnership with Integrity, view a video at www.integritymarketing.com/Yellowstone.

Integrity’s nearly 5,500 employees work with more than 420,000 agents and advisors who serve over 10 million clients annually. In 2021, Integrity helped carriers place more than $7 billion in new sales and oversaw more than $20 billion of assets under management and advisement through its RIA and broker-dealer platforms. For more information, visit www.integritymarketing.com.



3 thoughts on “Integrity Acquires Yellowstone Life Insurance Agency”

  1. somarco

    We can only hope . . .

    View attachment 7690

    True story, I had a client leave a message. When I called her back, she started fussing at me and said "don't you know not call while I'm watching Yellowstone". I laughed and then we talked about what a good show it is. She then proceeded to tell me when she grows up she wants to be like Beth (my client is 71).

Leave a Comment