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Integrity Marketing Group to expand life insurance distribution with Scott Riddle Insurance Agency acquisition

Insurance Forums Staff

Integrity Marketing Group, LLC (“Integrity”), one of the nation’s largest independent distributors of life and health insurance products, announced Nov. 27 that it has entered into a definitive agreement to acquire Scott Riddle Agency, one of America’s leading final expense insurance distributors.

As part of the deal, the company’s founder, Scott Riddle, becomes an owner in Integrity, and president Jacque Huggins becomes a Managing Partner of Integrity. Financial terms of the private transaction were not disclosed.

Scott Riddle Agency, headquartered in Waco, Texas, is one of the largest final expense life insurance marketing organizations that distributes through partnering with leading U.S. call centers. The company has helped more than 215,000 Americans plan for their final expense insurance needs, placing $150 million of premium, predominantly with the American Amicable Group of Companies, totaling an aggregate death benefit of over $2 billion.

“Joining Integrity has brought a new energy to my business and I am very excited about how we can now better serve the organizations that we partner with,” said Riddle. “Our success is due largely to the call centers and agents we work with, and we can now offer them even more services and opportunities to grow and expand their businesses. Integrity has the greatest model in the United States to help agencies help their customers.”

“We strive to provide the best service and support to our partners every day, and Integrity will enhance our ability to deliver on that promise,” added Jacque Huggins.

“We are very excited for Scott, Jacque and their team to partner with Integrity,” said Joe Dunlap, President of American Amicable. “Scott Riddle Agency has been our largest Independent Marketing Organization for many years, and this partnership will allow the agency to continue to grow and expand with all of the resources that Integrity brings to the table.”

The combined business further expands the nation’s largest independent marketer of final expense related products with over $175 million of new annualized premiums in these products. Scott Riddle Agency will continue to operate nationally under its brand and all employees will remain in their current roles.

The following video outlines more about Integrity’s acquisition of the Scott Riddle Agency:


“Scott Riddle is one of the most respected names in the final expense market and his company has partnered with the top agencies in the country to help Americans plan for their final expense needs,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “Integrity is a partnership formed by industry leaders who have come together to combine resources, knowledge, expertise and relationships to serve more Americans with their life and health insurance needs, and we are excited to have Scott and his team join the Integrity family.”

About Integrity Marketing Group: 
Integrity Marketing Group, headquartered in Dallas, Texas, is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that has over 100,000 independent agents. Integrity serves almost three million clients with over 350 employees. More information is available at: www.IntegrityMarketing.com.



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