As some know, I volunteer with a local rescue squad here in Virginia. I received a letter from the Virginia Association of Volunteer Rescue Squads yesterday that stated that I have $3000 of life insurance because of my volunteer status. It is underwitten by AIL (in small print) and they would be getting in contact with me to set-up a time to bring my certificate over to my home, of course I'm going to be upsold.
If a person is a good salesperson they could make out like a bandit because EVERY EMS volunteer in the state of Virginia received this letter.
GREAT MARKETING IDEA!! They may be a sucky company but this was a good strategy.
If a person is a good salesperson they could make out like a bandit because EVERY EMS volunteer in the state of Virginia received this letter.
GREAT MARKETING IDEA!! They may be a sucky company but this was a good strategy.