I am an IA. I am considering running some radio ads, I am just wondering has anyone had success with this form of advertising? I tried this two years ago for a bargain price at a newer radio station. Received not one call though lots of my existing customers mentioned they had heard the ad. The ad said something about letting us shop you through our 12 insurance companies and that we saved the station manager over 1k a year on his home and auto which we really did. I was kind of surprised at the zero response. I was not expecting a lot, more to get my name out there.